Marketing VS Advertising

Do you know the difference between marketing and advertising? With marketing you get a lot more than you pay for but with advertising you may end up just paying.
- PKP Marketing Consulting LLC, July 26th, 2011

Published July 26th, 2011

Marketing VS Advertising

The Difference Between Marketing and Advertising

You will often find that most people confuse marketing with advertising or vice versa. While both components are important they are very different. Advertising is actually only one peg of the marketing wheel that should encompass your overall marketing platform. Knowing the difference between advertising and marketing and doing your research can put your company on the path to substantial growth.

Without much surprise, most companies that call themselves marketers, are nothing more than hyped up advertising firms. We value the communication and interactions that we receive with our clients and would never sell them pre-bundled advertising packages. When talking with firms that offer ways to promote your business, a few questions can save you a lot of money and time. These questions may include the following:

  • What is the normal or expected return on investment with using your services?
  • If problems with my ad arise, what is your process in resolving my issues?
  • Are you able to advise me in improving my promotions to increase my return on investment?

Advertising: Considered, the paid impersonal presentation of a persuasive message to customers or potential customers through impersonal mediums such as commercials, print media, text ads, and mass bulk mailing.

Advertising is a single component of the marketing process. It's the part that involves getting the word out concerning your business, product, or the services you are offering. It involves the process of developing strategies such as ad placement, frequency, etc.

Advertising includes the placement of an ad in such mediums as newspapers, direct mail, billboards, television, radio, and of course the Internet. Advertising is the largest expense of most marketing plans, with public relations following in a close second and market research not falling far behind.

In Short, advertising is the static messages that are made without an opportunity for further feedback or return of immediate conversation due to the impersonal methods of presentation.



Marketing: The systematic planning, implementation, and control of a mix of business activities intended to bring together buyers and sellers for the mutually advantageous exchange or transfer of products.

Marketing combines the many elements of advertising, public affairs, event sponsorship and more to become a process that involves different aspects of advertising, sales and distribution. Marketing is concerned with their customers and the needs of their customers. Millions of dollars are spent in marketing focus groups trying to decide how to fix existing products and services. A good marketing strategy will understand the needs of the customer and find the best ways to send information to the customer. Planting a seed of desire in a consumer is one of the best tools marketing has. If a consumer relates products with your overall company image, then you have a successful marketing strategy,


It is deeply frightening in the mass misconception of advertising and marketing being one of the same. This poses the questioning of how many persons truly believe than an entire marketing campaign can go without the personal instances with one's customers. The simple solutions of knowing customers names, celebrating their anniversaries, or communicating with them via social networks can slightly transform your advertising to have a marketing theme.

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